Meet David

David is a certified Business Coach with ActionCOACH, the world’s #1 business coaching firm; with over 1000 offices in 70+ countries. After nearly 30 successful years in sales management of small and mid-sized companies, David is now enjoying working with business owners to achieve their goals and dreams through the “Profession of Business Ownership.”

David’s mission is to have business owners develop personally and, in turn, grow their business to reap the rewards of the risk, time, and hard work they’ve invested. They capture profits that often seem so elusive, and free up time in their hectic schedules so they can enjoy family, personal interests, and additional business ventures.

David is a graduate of North Carolina State University and subsequently earned his MBA. He has worked for multiple privately owned and rapidly growing enterprises, as well as starting and purchasing six businesses himself including construction, plumbing, boat parts manufacturer, and an event venue. He is fully engaged and understanding of the challenges owners experience through the life of their companies. Further, David is equipped with hundreds of proven strategies and the skill set to work alongside owners to get amazing results.
Those results speak for themselves, as David has climbed into the top 5% of ActionCOACH leaders world-wide.

Raised in North Carolina, David, his wife and 3 sons have called Mooresville home for over 20 years. He remains very active in his church and surrounding community.

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Meet Matt

With over twenty-five years of experience leading projects, teams, and businesses, Matt brings a wealth of expertise to business coaching. His journey began in the nonprofit sector, later transitioning to roles in large corporations, and ultimately embarking on full-time entrepreneurship alongside his wife Brooke. Together, they successfully owned and operated two full-service automotive franchises in North Carolina, achieving remarkable growth in revenue, profit, same-store performance, and customer satisfaction.

At his core, Matt is more than just a business owner and coach; he is a Believer committed to living life to its fullest. Matt prioritizes Faith, Family & Friends, viewing Finances as a tool to be leveraged. He sees himself not merely as a business coach, but as an investor in people. His love for people is a critical component of what he does—helping fellow business owners excel and achieve new levels of success and balance in their work and daily lives. Motivated by a passion for efficiency and driven by a desire to share his experience, Matt dedicates himself to empowering business owners to not just survive, but to thrive. With a strong leadership background spanning diverse business scales, he excels in creating value and consistently delivering on commitments.

Matt's strategic acumen and ability to align tactical efforts with business imperatives enable him to catalyze significant growth and transformation for his coaching clients.
Success, for Matt, is most fulfilling when it is shared. Coaching is not just a job for him; it's his mission to help cultivate a community of thriving entrepreneurs, not merely constructing businesses but investing in people's success. Together, he and his clients embark on an exciting journey because in his clients' success, Matt finds his own.

Matt and his family reside in the vicinity of Hickory, NC.

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Our Vision

Abundance-   Through business re-education and action

Our Mission

ActionCOACH Lake Norman is a faith-based company serving clients and the community with integrity, encouragement, guidance, and accountability.  We partner with business owners in a relationship of education and thoughtful planning, followed by action, in order to achieve the life and balance they desire.  Our individual experiences, perspective, and passion provide a unique basis for training, mentoring, development of leaders, and attainment of extraordinary results.

Our 14 Points of Culture

1. Commitment …

I give myself and everything I commit to 100% until I succeed.  I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.  

2. Ownership …

I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life.  I am accountable for my results and I know that for things to change, first I must change.

3. Integrity …

I always speak the truth.  What I promise is what I deliver.  I only ever make agreements with myself and others that I am willing and intend to keep.  I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.

4. Excellence …

Good enough isn't. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.

5. Communication …

I speak positively of my fellow team members, my clients and ActionCOACH in both public and private.  I speak with good purpose using empowering and positive conversation.  I never use or listen to sarcasm or gossip.  I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication.  I greet and farewell people using their name.  I always apologise for any upsets first and then look for a solution.  I only ever discuss concerns in private with the person involved.

6. Success …

I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing.  I am willing to win and allow others to win: Win/Win.   At all times, I display my inner pride, prosperity, competence and personal confidence.   I am a successful person.

7. Education …

I learn from my mistakes.  I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too.  I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future.  I impart practical and useable knowledge rather than just theory.

8. Team Work …

I am a team player and team leader.  I do whatever it takes to stay together and achieve team goals.  I focus on co-operation and always come to a resolution, not a compromise.  I am flexible in my work and able to change if what I’m doing is not working.  I ask for help when I need it and I am compassionate to others who ask me.

9. Balance …

I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual.   I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.

10. Fun …

I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well. 

11. Systems …

I always look to the system for a solution.  If a challenge arises I use a system correction before I look for a people correction.  I use a system solution in my innovation rather than a people solution.  I follow the system exactly until a new system is introduced.  I suggest system improvements at my first opportunity.

12. Consistency …

I am consistent in my actions so my clients and team mates can feel comfortable in dealing with me at all times.   I am disciplined in my work so my results, growth and success are consistent.

13. Gratitude …

I am a truly grateful person.  I say thank-you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life.  I celebrate my wins and the wins of my clients, and team.  I consistently catch myself and other people doing things right …

14. Abundance …

I am an abundant person; I deserve my abundance and I am easily able to both give and receive it.  I allow abundance in all areas of my life by respecting my own self worth and that of all others.  I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

Benefits of the ActionCOACH Community

ActionCOACH aims to help every individual reach their full potential and achieve their dreams, making a positive impact on businesses and lives worldwide. By joining us, you invest in your business’s success and become part of a movement dedicated to spreading abundance and achieving dreams.